Product Marketing Solutions

i3 InVision™ for Managed Markets—NOW with Medicare Part D - See real market patterns then position your product more precisely, efficiently, and effectively.

i3 InVision™ Data Mart - Access a broad patient longitudinal database of de-identified medical and pharmacy claims, lab test results, and enrollment data.

Consulting Services

Business Analytics & Consulting – Customized study design and reporting to transform data into actionable insights that address specific business challenges.

Drug Development Solutions

Clinical Informatics Solutions - achieve faster trials by identifying the patients who exactly match the trial protocol and the investigators who treat those patients.

i3 Pharma Informatics combines unparalleled data assets, online tools, and scientific expertise to help you attain a clearer understanding of your products’ potential and corresponding market dynamics—so you can make more rapid, informed decisions throughout development and commercialization.

Gain unprecedented longitudinal insight into the performance or behaviors of:

  • Your products
  • Competing products
  • Patients
  • Physicians
  • Clinical Investigators

We begin with unparalleled data

As a division of UnitedHealth Group, we have exclusive access to one of the largest, most robust and detailed single research databases in the world containing de-identified patient-level information on millions of individuals from multiple health plans.

Better tools for viewing our data: rich Internet applications

Applying our proprietary and patented data mining technology to our tools can help you:

  • Enhance your understanding of your products’ performance in the marketplace
  • Better inform stakeholders including patients, physicians, managed care organizations, and government regulatory agencies regarding appropriate use of products
  • Demonstrate your products’ cost-effectiveness in the real world (i.e., addressing reimbursement challenges)
  • Quickly detect potential safety signals
  • Support protocol design and help expedite investigator identification and patient recruitment for clinical trials

Intersecting expertise, data, and technology

Offering leading consulting and analytic services, i3 Pharma Informatics can provide actionable insights to your business challenges. Our highly skilled team has a broad range of experience across many facets of the pharmaceutical, biotechnology, and medical device industries and can offer specialized data analysis and expertise to help you drive better business results.

Pharma informatics examines rich, complex data on very large populations, leveraging technology and the application of science to provide companies, regulators, and consumers with new information about the benefit and risk of a product when used in market.

Why i3?

Offering insight at any stage of the product lifecycle, i3 Pharma Informatics tools and consulting services allow you to better understand your products in the market, as well as the patients who use them and their prescribing physicians—so you can make smarter, more timely decisions.