Product Marketing Solutions
i3 InVision™ for Managed Markets - See real market patterns then position your product more precisely, efficiently, and effectively.
i3 InVision™ Data Mart - Access a broad patient longitudinal database of de-identified medical and pharmacy claims, lab test results, and enrollment data.
Drug Safety Solutions
i3 Aperio™ - Identify real-time signals that could indicate a drug’s potential safety issues.
Drug Development Solutions
i3 CRAFT™ - Assess protocol feasibility and locate investigators more rapidly for clinical trials.
i3 Pharma Informatics combines unparalleled data assets, online tools, and scientific expertise to help you attain a clearer understanding of your products’ potential and corresponding market dynamics—so you can make more rapid, informed decisions throughout development and commercialization.
Gain unprecedented longitudinal insight into the performance or behaviors of:
- Your products
- Competing products
- Patients
- Physicians
- Clinical Investigators
We begin with unparalleled data
As a division of UnitedHealth Group, we have exclusive access to one of the largest, most robust and detailed single research databases in the world containing de-identified patient-level information on millions of individuals from multiple health plans.
Pharma informatics examines rich, complex data on very large populations, leveraging technology and the application of science to provide companies, regulators, and consumers with new information about the benefit and risk of a product when used in market.
Applying scientific expertise at every step
To complement our data, we employ the brightest minds in the business to make the most of it—and to make your project goals a reality. Our product teams, data analysts, and researchers have found new, more intuitive ways to make the data more accessible to industry professionals without specialized analytic training or in-depth knowledge of medical coding.
Better tools for viewing our data: rich Internet applications
Applying our proprietary and patented data mining technology to our tools can help you:
- Enhance your understanding of your products’ performance in the marketplace
- Better inform stakeholders including patients, physicians, managed care organizations, and government regulatory agencies regarding appropriate use of products
- Quickly detect potential safety signals
- Demonstrate your product’s cost-effectiveness in the real world (i.e., addressing reimbursement challenges)
- Support protocol design and help expedite investigator identification and patient recruitment for clinical trials
Optimize your user experience—and your results
The insight you receive from our tools will help to answer your existing questions and provide you with the opportunity to dig deeper. Enhanced user support and best practices training are available to help you utilize our informatics tools to their fullest, or you may confer directly with our industry-leading researchers and analysts to engage their scientific expertise on individual projects.
Why i3 Pharma Informatics?
Offering insight at any stage of the product lifecycle, i3 Pharma Informatics tools allow you to better understand your products in the market, as well as the patients who use them and their prescribing physicians—so you can make smarter, more timely decisions. |