Grow faster through better market knowledge

Bridging the gap between primary and secondary market research, i3 InVision™ for Managed Markets is an online tool that helps you discern real market patterns for positioning and marketing your product more precisely, efficiently, and effectively.

The tool builds on i3’s rich and fully integrated proprietary data—including the largest and most accurate database of plan-based Medicare Part D information currently available—that shows the longitudinal history of de-identified individuals’ experience, medical claims, prescription drug data, and their relationships with providers.

Patient-centric intelligence

Through a user-friendly interface, you can examine the relationships between various metrics to create revealing population profiles. Built-in filtering, grouping options, and custom report utilities help you to:

• Identify and examine trends such as prescription volumes and shares over time, variations by prescriber specialties and/or sources, and competitors’ share gains that result from new patient starts and/or switches
  
• Segment your market by prescribers or groups of prescribers
  
• Track and compare the performance of health plans and custom provider groups, including their performance in relation to specific marketing initiatives
  
• Detect and follow product-level switching patterns in your market

Our patient-centric intelligence can prove invaluable to the growth of your brand.

Physician-centric intelligence

i3 InVision for Managed Markets helps you go beyond drugs and medical conditions to report by insurance type, prescribers, prescription type, pharmacy chain, and geography. Your understandings will help you target your key audiences more closely and maximize the impact of your marketing spend.

You can now ascertain not just what, but why and who—adding a whole new dimension to the understanding of health care.

Medicare Part D: Actual enrollment for greater analytic accuracy

i3 InVision for Managed Markets can now also help you gain an unparalleled understanding of the factors driving your share, and the opportunities for growing your share, of the complex and evolving Medicare Part D market.

Our Medicare Part D database, which covers millions of enrolled lives, includes:

• Medical diagnoses—for understanding physician prescribing behaviors and appreciating how utilization ties to indications or off-label use
  
• Lab results for Medicare Advantage (MA) enrollees—for tracking patient outcomes and revealing effectiveness in the real world
  
• Part B usages of infused and physician-injected drugs—for a complete picture of drug utilization
  
• Actual patient-level cost tracking—for identifying where the patient is in the Part D cost-sharing phases (coverage gap, catastrophic) without guesswork
• Patient-level socioeconomics, including income, net worth, and race/ethnicity—for understanding the use of brands vs. generics and behaviors in the coverage gap

Maximize your marketing ROI

i3 InVision for Managed Markets offers better, more flexible, multi-dimensional analysis that enables you to refine your reports so you can understand exactly what is happening in the market—and apply your resources effectively for maximum marketing ROI.